Danylo Kryvorotov, Copywriter.
Student Work Completed for the Book Shop School for Ads.
Together, We Glow
We block it. Dodge it. Hide from it like a bad ex. But the sun’s not going anywhere. And maybe that’s the point. It gives energy. Warmth. Life. So why keep fighting it? With the right formula, we don’t have to throw shade. We can work with the sun. To Hydrate. Revitalize. Strengthen. Because when we stop fighting, we start thriving. Together, we glow.
Solar Circuit
Most obstacle courses are built to test individual strength. But you know what they say, there's strength in numbers.
That's why we're introducing the Solar Circuit: the first course powered entirely by the sun.
Located in the brightest cities in America (Miami, LA, Phoenix), this course isn't meant to be completed alone. It takes instincts, a good coating of Banana Boat, and some sun-drenched help from our oldest teammate.
Some obstacles have you line up mirrors to unlock clues. Others challenge you to direct solar panels to raise gates. And the final event? Using an EV-powered buggie to race to the finish.
And to the winner go the spoils: a lifetime supply of our sunscreen to make the most of every future sunny adventure. Because it's not just a challenge. It's a philosophy.
SunWear by Banana Boat
Now that we've redefined protection, we can start powering the future.
Introducing SunWear: a new clothing style that takes the concept of teaming up with the sun to a new level.
Working with technologists and local hot-city designers, we've created a capsule collection made from solar textiles: ultra-thin, flexible solar cells woven directly into fabric. Clothes. Accessories. Even jewelry. Anything sun-touched becomes energy smart.
Combining sun-power, local style, and our signature colors, we're leading the way on sun-based collaboration. Once we stop dodging the sun, we can truly start building.
