Dyson SuperSonic | Danylo's Book

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Let Your Hair Flow

We plan for it. Prep for it. Take hold of backup plans like life rafts in the perfect storm. But the universe doesn't run on schedules. No. It runs on randomness. So why keep bracing? Let's open our eyes to the precision in the chaos. Where perfect curls don't sweat rude weather. Where hair goes exactly where it's meant to, when nothing else does. So when nothing makes sense, make your own with consistently perfect hair.

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Wild Postings

A bold graphic minimalist street art mural on a Miami city wall depicting a woman in casual linen clothing standing centered and unbothered amidst a swirling heat-filled landscape of dramatic palm trees and an oversized blazing sun. The mural reads "Let the rest of the world pull their hair out." A QR code in the bottom right corner is labeled "Dyson Supersonic." Part of the Dyson Supersonic "Some Things Are Certain" campaign.

Bad Hair Day Hat Retirement

Hair has always paid the price of a random world. But with the ever-so-trusted hat, the ultimate backup plan, people have found their quick fix. Their deus ex machina. But quick fixes don't lead to long-term solutions. So we're inviting the world to #RetireTheHat for good.

We'll kick off this social campaign by shipping Hat Retirement Kits to popular hair influencers. They'll then document their process and invite followers to pre-order their own retirement kits.

To get hair flowing, we need to make these "safety nets" a relic of the past.

A digital mockup of a smartphone displaying a TikTok video from the account @PriyaHairCollective. In the video, a woman with long, wavy dark hair looks surprised, holding one hand to her chest while showcasing a navy blue beanie encased in a glass display box. In front of her is the open Dyson "Hat Retirement Kit" packaging. The caption on the screen reads, "She served for a while, but @Dyson serves harder. #RetireTheHat," with the song "Espresso" by Sabrina Carpenter listed as the background audio. The TikTok interface includes familiar icons for likes, comments, and sharing on the right side of the screen.

A digital mockup of a smartphone displaying a TikTok video from the account @CurlyCarlos. The video features a smiling man with curly hair wearing an olive green shirt, holding a glass display case that contains a faded blue baseball cap. The Dyson "Hat Retirement Kit" box sits open in the foreground. The on-screen caption reads, "Letting the curls stay unfurled and retiring the homie, thanks @Dyson #RetireTheHat," with the song "Telepatía" by Kali Uchis as the background audio. The standard TikTok interface elements—including the like, comment, and share icons—are visible on the right side.

No Stress Rain Check (Dyson X Classpass Collab)

Life's not flowing on a schedule. And the unexpected has a way of bumping in exactly when you don't need it. So in the spirit of letting hair flow, we want to keep life moving.

Introducing No Stress Rain Check, a collaboration between Dyson and ClassPass. Because SuperSonic owners know what certainty feels like. And we want that flow-state to extend beyond the mirror.

So when life changes on a dime, and that ClassPass window closes before a cancel, we've got you covered. Any late cancellation fees within the 12-hour window's on us. You're welcome, world.

Let's not give power to the unpredictable in the same way we don't with our hair. Let's let it all flow together.

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