Let Your Hair Flow
We plan for it. Prep for it. Take hold of backup plans like life rafts in the perfect storm. But the universe doesn't run on schedules. No. It runs on randomness. So why keep bracing? Let's open our eyes to the precision in the chaos. Where perfect curls don't sweat rude weather. Where hair goes exactly where it's meant to, when nothing else does. So when nothing makes sense, make your own with consistently perfect hair.
Anthem
Wild Postings
Go where the world hits hardest: Miami's humidity. Chicago's wind. New York's seas of rain.
Haircare Pods
Bring the control into the world. These pods provided SuperSonic owners, new and old, with a flow that's timeless.
Bad Hair Day Hat Retirement
Hair has always paid the price of a random world. But with hats, the ultimate backup plan, people found a quick fix. But quick fixes don't lead to long-term solutions. So we invited the world to #RetireTheHat for good and let hair flow.
We kicked off this social spread by shipping Hat Retirement Kits to popular hair influencers. They then documented their process and invited followers to pre-order their own kits.
No Stress Rain Check
When life changes on a dime, and that ClassPass window closes, we were there. Any late cancellation fees within that 12-hour window? On us. Automatically.
