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A Collision of Generations

Challenge

How can we tap into Gen Z's love for music by creating unforgettable collisions all while launching a live event?

Insight

Runner-Up Campaign of the 2023 VMLY&R/GTB Intern Class 

Real Agency Work: Copy for all assets

Solution

Nearly 50% of Gen Z feel nostalgic for past decades, while 56% consider themselves creative.

Tap into their deep nostalgia for the sounds of past decades with Coke and event activations.

Background

Coke loves storytelling. Here's how it played a role in building our narrative.

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Reveal

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Big Idea

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Social Activations

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Coke-aoke Machines

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Underground Gigs

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Share a Coke, Share a Lyric

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Hero's Journey

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My Amazing Team 

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Coke Studio for VMLY&R/GTB
CW: 
Me
  ADs: Jakub Duma
Sydney Sabbota

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