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A Collision of Generations
Challenge
How can we tap into Gen Z's love for music by creating unforgettable collisions all while launching a live event?
Insight
Runner-Up Campaign of the 2023 VMLY&R/GTB Intern Class
Real Agency Work: Copy for all assets
Solution
Nearly 50% of Gen Z feel nostalgic for past decades, while 56% consider themselves creative.
Tap into their deep nostalgia for the sounds of past decades with Coke and event activations.
Background
Coke loves storytelling. Here's how it played a role in building our narrative.




Reveal



Big Idea




Social Activations



Coke-aoke Machines


Underground Gigs


Share a Coke, Share a Lyric



Hero's Journey

My Amazing Team

Coke Studio for VMLY&R/GTB
CW: Me
ADs: Jakub Duma
Sydney Sabbota
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