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Campaign for the 2023 VMLY&R/GTB Intern Class
Real Agency Work: Copy for all assets
Generational Collisions
Challenge
How can we tap into Gen Z's love for music by creating unforgettable collisions all while launching a live event?
Insight
Nearly 50% of Gen Z feel nostalgic for past decades, while 56% consider themselves creative.
Solution
Tap into their deep nostalgia for the sounds of past decades with Coke and event activations.
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