Student Work Completed for the Book Shop School for Ads.
Suit Yourself
Who you are doesn’t have to make sense to anyone but you. And neither does what you wear. What colors. What cuts. What patterns. Or how many. Or in what combination. Not everything needs a reason. And style certainly never did. It’s not a formula. It’s a feeling. So feel it. Embrace it. Suit yourself.
The People's Runway
Fashion shows tell people what’s trending. What’s worth copying. We’re not here for that. Let’s use Fashion Week as an opportunity to make a bold statement on the industry’s biggest stage. We’ll promote the debut of the new Suit Supply collection with a runway show. Only, this show will take a turn. As the lights dim and the music swells, the runway is empty. No models. No looks.
Just a Suit Supply rep holding a sign: “Fashion doesn’t decide what suits you. You do.”
The runway then opens to the audience. Anyone can walk. Their looks are loud, quiet, ugly, brilliant. They become the show. Phones are out. Feeds are flooded. It’s not just a spectacle, it’s a rejection of one.
Suit Yourself Studio
Suiting yourself isn’t just about tailoring: it’s a worldview. Let’s bring that worldview to life in the form of a traveling pop-up experience: the Suit Yourself Studio. We’ll partner with local artisans and craftsmen to give people the opportunity to customize literally anything.
Guitar straps, gaming chairs, steering wheels, dog carriers. If it matters to you, we’ll help you suit it. All with the same obsessive detail we bring to suiting.
Every finished piece leaves with a story that says, “This was made to suit me.”
