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Take 2 For You
Time moves differently for parents. They'll find a vacation in just a minute of scrolling. With Sonicare for Kids, 96% of kids brush for the full 2 minutes: An almost guaranteed 120-second window to do you. Because in parenting, 2 minutes count. And since it's been a minute since you've had a minute, Take 2 for you.
Broadcast Commercials
A noir dad-tective, stuck on a stubborn clue. A rockstar dad. And a gunslinging mom, quick on the draw...for the last pair of boots. Whatever the fantasy, 2 minutes made it real.
Split-Page Print Spreads
1 spread. 2 realities.
Radio Spots
Nature Docummentary Dog-Watching Mom
00:00 / 00:30
Pirate Snack-Searching Dad
00:00 / 00:30
Basketball Laundry Dad
00:00 / 00:30
Virtuix Collab Installation
Taking fantasies into reality. Teaming up with Virtuix allowed us to bring those 2 minutes to life even further with their omni-moving VR experience.
2 Minute YouTube Channel
Built entirely around 2-minute videos. Same window of time, new ways to fill it.
Digital Banners
CW: Me, Ian Kaye, Emme Schaefer
AD: JJ Madison, Josh Maruyama
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