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Competition Work Completed for The Young Ones One Show 2026

Take 2 For You

Time moves differently for parents. A minute of feed-scrolling feels like a vacation. 20 seconds of silence is bliss. But what if you had 2, guaranteed minutes to do whatever you want? With Sonicare for Kids, 96% of kids brush for the full 2 minutes. That’s a 120-second window where you get you back.

It’s the difference between savoring a warm cup of joe and quickly chugging it down. Catching up with a friend, or texting them once every 3 days to let them know you still exist. Getting something done, or nothing at all. Because in a world of constant supervising, teaching, and providing, 2 minutes matter. And since it’s been a minute since you’ve had a minute, Take 2 for you.

Broadcast Commercials

Bringing the fantasy directly to parents.

2-Page Print Spreads

From video to static, the fantasies continue.

This is an image of a dad surfing a wave of coffee as his son is spending two minutes brushing his teeth in the next-door bathroom.
This is an image of a mom watering a sunflower houseplant as she's surrounded by many other sunflowers of varying sizes. Her son is in the bathroom brushing his teeth with Sonicare for Kids for 2 minutes.
A mom is doing yoga atop a small mound of rocks, as she's surrounded by a temple vibe. Her daughter is in the room adjacent brushing her teeth with Sonicare for Kids for 2 minutes.
An image of a mom eating a croissant and the paris painting behind her coming to life in the kitchen. Her son is next door brushing his teeth with the Sonicare for Kids tootbrush for 2 minutes.

Wildposting

Placed in populated city spots where parents spend time with their kids.

This is an image of a wildposting against the wlal of a building with a person walking in front of it. The image depicts a mom in three different 2-minute situations where she's enjoying herself, while her daughter takes 2 minutes to brush her teeth with the Sonicare for Kids. In one, she's lighting a candle, in the next, reading an exploring magazine, and the last one, she's listening to music.

Radio Spots

Bringing the fantasy right into your playlist.

Nature Docummentary Dog-Watching Mom
00:00 / 00:30
Pirate Snack-Searching Dad
00:00 / 00:30
Basketball Laundry Dad
00:00 / 00:30

Digital Banners

Appearing where parents visit: GH, Pinterest, and even ESPN.

Virtuix Collab Installation

Bringing the fantasy closer to life than ever before.

2 Minute YouTube Channel

A simple way to experience your free 2 minutes through a new lense.

CW: Me, Ian Kaye, Emme Schaefer
AD: JJ Madison, Josh Maruyama 

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