Take 2 For You
Time moves differently for parents. A vacation in just a minute of scrolling. Pure bliss in 20 seconds of silence. Even just a moment to find yourself. With Sonicare for Kids, 96% of kids brush for the full 2 minutes: An almost guaranteed 120-second window to do you. To savor the coffee. To get something done. Or nothing. Because in the world of parenting, 2 minutes count. And since it's been a minute since you've had a minute, Take 2 for you.
Broadcast Commercials
A noir dad-tective, stuck on a stubborn clue. A rockstar dad whose solo ends with a snake plushie. And a gunslinging mom, quick on the draw...for the last pair of boots. Whatever the fantasy, 2 minutes made it real.
Split-Page Print Spreads
2 pages. 2 realities. A modern twist on a classic advertising placement.
Virtuix Collab Installation
Taking fantasies into reality. Teaming up with Virtuix allowed us to bring those 2 minutes to life even further with their omni-moving VR experience.
Radio Spots
2 Minute YouTube Channel
Built entirely around 2-minute videos. Same window of time, new ways to fill it.