Time moves differently for parents. A minute of feed-scrolling feels like a vacation. 20 seconds of silence is bliss. But what if you had 2, guaranteed minutes to do whatever you want? With Sonicare for Kids, 96% of kids brush for the full 2 minutes. That’s a 120-second window where you get you back.
It’s the difference between savoring a warm cup of joe and quickly chugging it down. Catching up with a friend, or texting them once every 3 days to let them know you still exist. Getting something done, or nothing at all. Because in a world of constant supervising, teaching, and providing, 2 minutes matter. And since it’s been a minute since you’ve had a minute, Take 2 for you.
Broadcast Commercials
Bringing the fantasy directly to parents.
2-Page Print Spreads
From video to static, the fantasies continue.
Wildposting
Placed in populated city spots where parents spend time with their kids.
