Winning Campaign of the 2022 VMLY&R Intern Class for Pfizer
Real Agency Work: Copy for all assets
Boosting Your Loved Ones
Keeping families healthy isn't easy. And in these unprecedented times, it’s heroic. Moms, a.k.a. our Chief Health Officers, do it all. Managing. Protecting. Soothing. So when it comes to COVID-19, they deserve more than just information. They deserve support. We stand with CHOs everywhere because with them, we can help boost them and their loved ones.
OOH
Strategically placed in zoos, playgrounds, and theme parks to further drive awareness to get boosted
Digital OOH
Digital Banners
Mindfully placed on sites that the audience generally frequents in order to drive more traffic to the microsite.
Connected TV
Our audience will see a video ad that relates to their feeling of uncertainty. The CTA will then lead them to Pfizer's microsite, where they can learn more.
Tiktok
Collaborate with the family influencer @fluellenfam. With 3.3 million followers, they will further drive interest in the microsite/exhibit.
Children's Museum Exhibit
Partnering with the Association of Children's Museums, Pfizer will launch the Booster Exhibit, where families learn more about the booster.
Microsite
This is where our audience learns even more about the booster. The tone will be easier to digest than the current information tools.
My Amazing Team
