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Student Work Completed for the Book Shop School for Ads.

Feed Your Obsessive Winning Disorder

Everyone plays to win. But real winners live for it. They breathe it. And when they don’t get it, they suffer from withdrawals. They’re not chasing trophies or ladder climbs. They’re chasing the fix. Because it’s more than a game. It’s an obsession. Some might call it “doing too much.” We call that jealousy – and invite you to own it. Embrace the pursuit of the epic hog cycle. The frame-perfect kite. Feed your Obsessive Winning Disorder.

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She moved out. I ranked up. It was a mutual thing. Final Print.jpg
Ego Problem Try Win Surplus Final.jpg
You could call it avoidant attachment. I'm attached to avoiding bottom ladder Final..jpg
They Want me Committed. They Dont Know I Already Am FInal Print.jpg
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Lucid Winning

Even sleep is a threat to the truly obsessed. 8 hours a night. 56 a week. That’s 56 hours of not winning. For the committed, that’s unacceptable. So we’re helping winners put that time to work.

 

Partnering with Spotify, we’ll launch the Lucid Winning Playlist: an audio training program created with sleep experts and elite lucid dreamers. It teaches players how to control their dreams and simulate Clash battles while sleeping. With affirmations, reality checks, and guided mental reps, players can sharpen their edge while they rest.

 

Because when winners say they grind all the time, they mean all the time.

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The Clash Chair

Most chairs are built for comfort. Work. Aesthetics. But what about one built to harness a winning mindset? When Clash players are locked in, the last thing they need is a reason to stop.

 

That’s why we’d partner with Secretlab to create The Clash Chair: a one-of-a-kind gaming throne crafted specifically for non-stop winning. We’re talking a built-in phone stand, back massager, adjustable armrests, cooling system, dual cupholders, and a secret snack drawer.

 

It’s not just a throne for playing. It’s one for winning.

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The Spiral in-Game Event

Obsession isn't linear. It pulls you in.

 

That's why we'd introduce a new in-game competition called The Spiral. Only for the most driven players to compete in. It starts simple: 10 wins. Then 100. Then 1,000. Before you know it, you're chasing numbers no sane person should ever touch.

 

It's shaped like a vortex, and just like a real one, there's only one way down. Deeper. The further you go, the rarer the rewards. Elixir packs. Exclusive boosts. For the few that make it to the center, they can expect a unique skin for every troop in their decks.

 

No shortcuts. No pay-to-win. Casuals can watch from the edge. Winners progress down the spiral.

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