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Memories are Meant to be Remembered
In a world full of disposables, it's easy to forget. People believe that lighters just come and go. Cheap. Forgettable. Thrown in a drawer, or lost at a party. But a Zippo doesn't disappear. It stays. In your jacket pocket. On your shelf. In your story. It holds more than a flame, it holds memories that you'll never forget. Because people don't keep Zippos just to light things. They keep them because they were there when it mattered. Memories are Meant to be Remembered.
Highlighting unforgettable moments, revealed by burning special paper with a Zippo lighter.






Zippo Gallery
Showcasing Zippos from personal collections, each with a story to tell, in the heart of Washington DC, and where history lives.


Amazon Prime Docuseries
10 binge-worthy episodes, where individuals share the stories behind their personal Zippos. Exclusively on Prime Video—because our audience is already tuned in.

Radio
Expand Zippo's memento stories through radio ads, connecting with our older audience in a personal, nostalgic way.

