
Competition Work Completed for The Young Ones One Show 2026
Take 2 For You
Time moves differently for parents. A minute of feed-scrolling feels like a vacation. 20 seconds of silence is bliss. But what if you had 2, guaranteed minutes to do whatever you want? With Sonicare for Kids, 96% of kids brush for the full 2 minutes. That’s a 120-second window where you get you back.
It’s the difference between savoring a warm cup of joe and quickly chugging it down. Catching up with a friend, or texting them once every 3 days to let them know you still exist. Getting something done, or nothing at all. Because in a world of constant supervising, teaching, and providing, 2 minutes matter. And since it’s been a minute since you’ve had a minute, Take 2 for you.
Broadcast Commercials
Bringing the fantasy directly to parents.
2-Page Print Spreads
From video to static, the fantasies continue.




Wildposting
Placed in populated city spots where parents spend time with their kids.

Radio Spots
Bringing the fantasy right into your playlist.
Digital Banners
Appearing where parents visit: GH, Pinterest, and even ESPN.
Virtuix Collab Installation
Bringing the fantasy closer to life than ever before.
2 Minute YouTube Channel
A simple way to experience your free 2 minutes through a new lense.
